ANOTHER DAY

Photostory | Writing 2021
My roles: POST-PRODUCTION EDITOR, LAYOUT, WRITER, CONCEPT DEVELOPMENT, CO-PHOTOGRAPHER, MOCK-UPS

^{THE CLIENT}

ANXY is a magazine about our inner worlds- the personal struggles, and the fears that fool us into believing that the rest of the world is normal and we're not. Yet it is not a therapist journal and is not telling you how to ‘fix’ an issue, it is an open discussion.

^{THE BRIEF}

Imagine you are commissioned by ANXY and come up with an ‘explosive’ photostory for them to publish, exploring the topic of innovation- the unrelenting drive to break the status quo and develop anew where few have dared to go.

^{THE APPROACH}

Millennials are considered one of the most anxious generations. From the long working hours, they can easily suffer the feeling of being burnt out as they do not live to work, and many have debt and academic pressure as well. The magazine has a strong connection with this age group as it documents the struggles of people in the real world such as in the workplace and family. Most Millennials agree that the topic of mental health is not addressed enough, and especially due to the pandemic many feel distanced and disconnected from the world.

The status quo addressed would be the fact that mental health is still associated as a restricted topic, and it is a talk where few have dared to go. The innovation would be to help break this and be a part of the change. 'Disconnected'- a concept around the theme of a real and raw representation as if moments were captured by a film camera of ones everyday life and inner world. It explores a fragile soul fighting its inner demons, around the topics of mental health and drugs.

Concept 'Disconnected'

^{THE OUTCOME}

Based on the concept 'Disconnected', we* decided to create a story titled “Another Day”. One of our findings was that lately, many Millennial women feel like all days are the same.

Therefore, our photoshoot took place in a simple house and followed a woman struggling with her mental health throughout the day, her having a repetitive cycle of an unhealthy daily routine.