WHY NOT YOU?
Communication strategy | Poster design | Campaign assets 2021
My roles: CONCEPT DEVELOPMENT
THE CLIENTBlueprint For All tackles inequality in all forms, running programs which inspire and enable young people from disadvantaged and underrepresented backgrounds to succeed and improve the world in which they live.
Devise a communication strategy that includes a poster to encourage Millennials within the local community to engage with the Trust and to support the 2021 Change Makers Campaign.
The idea: get Millennials out of their comfort zone by challenging them and asking the right questions. Visually the concept we* used was called 'Figures'.
With the use of silhouettes, the team aimed to represent inclusivity and diversity. It does not matter what you look like and where you come from- everyone is important.
We designed a poster that communicates in a slightly intimidating tone- the society looking you in the eyes and asking why not you be a part of shaping the world toward a better path. Additionally, there would be a social media touchpoint using a new hashtag-
#180FORALLCHALLENGE-,where participants can show how they have not turned their back and share their stories on how they have helped young people from disadvantaged and underrepresented backgrounds to succeed, inspiring others to be a part of the change.
Nottingham Trent University exhibition in conjunction with Blueprint For All
*Credits for this project also go to MIA AVES & JADE PALMER
Alternative concept 'The Yearn'
Alternative concept 'Real'
“The research presented on your target audience was strong, and it was clear to see how the results from the survey fed into the design of the whole campaign, from key messaging, route to consumer, and the overall artwork. We liked how you presented three concept boards which were all
very different visually but were still fuelled by different strands of the research. The final poster was simple, bold, inclusive, and reflected the breadth of research undertaken – we particularly liked the ‘Why not you?’ tagline.”
- Judging panel from BFA and Urban Outfitters [Art director England Diep & Graphic Designer Alissa Lad]